Question 4: Who would be the audience for your media product?
The audiences that we are trying to attracted for our horror opening are anyone over the age of 15. This is because we then have a larger audience range meaning we can earn more money and be able to seat more people in theatres to watch our film. Also this is a zombie horror film which would usually be for a wide audience as it is a genre linked to all older aged people as it is often rather gory and can be inappropriate for younger audiences because of how graphic it can be. We would like to have as many people enjoy our film as possible though so this is mostly calm.
Question 5: How did you attract/address your audience?
We addressed audiences by making sure that the opening has various different aspects applied to it to make it stand out. The style of he title credits font has its own uniqueness about it and really represents a horror film well. The story line of the the film opening is unique in it's own way having different aspects that other films have not used for their products. For example the fact that we use a clown being lost in a forest when trying to get to somewhere is rather unique and has not been used before in other films. Of course the setting that we have used for the film is rather basic and simplistic being used for majority of zombie films, but we felt as though this would give us an advantage in a way because of the forest being often associated with zombie horror films. We could have reached our audience so far because of these reasons alone already, however we have reached our audiences by promotional tools such as facebook, twitter, instagram. Also the release is in many different formats making it even easier for the audience to be able to view the product at any time they would like on any device such as the computer, phone, tablet or TV. On top of this we put posters up around our local area to boost awareness.
Question 6:What have you learnt about technologies from the process of constructing this product?
During the process of creating this product we have used minimal technologies for it's creation. For our filming we used a Cannon camera for the whole filming process as it was easier to use only one camera for filming than to use multiple different ones, this was obviously necessary to have as otherwise we would not have had a film at all! This camera really helped us to have good and clear shots that are nice to watch with helped us achieve a good quality in our production. Another technology we used was Premiere Pro. This was used so that we could edit the clips of the video together, add sound effects and the title credits in. We used this to make the film flow better together and become more scary with the added sounds within it, as well as using this to add in our company logo. Without Premiere Pro, we would not have succeeded in our product. If we had not used this technology to add in all the sound effects and to make the clips flow together the film would not have the same effect or be able to be scary at all so it definitely helped achieve our production.
I have learnt that without technologies of these times, we would definitely not have such amazing and advanced films today. So much more is done by technology to make media so much better we have no idea how much work goes into it. I definitely think that you could not make a title sequences without it, well at least not as good.
Question 7: Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?
Looking back on what skills I had when starting my preliminary task to now I feel as though I have massively improved within being able to produce a piece of media. I am more able to come up with ideas to contribute to the planning of the film as well as being capable of plotting out what order we are going to put the shots into by using a storyboard.
I have also since then learnt that how you produce a piece of film is essential to how the films quality will turn out as. For example, the setting is always key within a piece of film to indicate many different things to the viewer. Such as a flat can indicate to the audience the characters are poor, a mansion can suggest the characters are rich, or even characters living as maids in an underlay of such a big house. Which also links to something else that is important to mise-en-scene within production, costume. Costume can reveal much about a character, especially outfits that are commonly associated to different roles and jobs within society. Another aspect I have learnt can influence the viewer to feel different emotions towards media is lighting, as if a piece of media was dark they would expect something bad to be happening, for it to be night time or anything else that has the connotation of bad. Whereas if it was bright and sunny in the film then the audience will relate the media to positive or happy connotations such as something good is happening, everything is fine or it is day time.
Another thing I have learnt throughout the film experience is that camera skills are always highly important, and as an example I am going to use the 180 degree rule. During the filming process it was rather difficult to make sure we used the 180 degree rule accurately, as we had to be completely sure that the camera was at the exact opposite angle so that it looked right when filmed and put together. process
After the filming process we downloaded various sound files from the internet to add to our finished piece of film to create a different effect for the each shot of the film. Such as putting a scream sound effect when the clown is being eaten, or having ambient scary noises in the background. I feel like this is an important feature I have learnt as without these sound effects being in the film, the film would not be as effective or make it's audience feel as many emotions as the film would without added sound effects.
Though out this time I also found that the annoying credits that no one wants to see are actually extremely important to a film. Yes they drag on for a while but they feel like your own personal mark of 'I have achieved an amazing thing and I contributed to this film' and that is so important for other people to see as it is not only important to be thankful for people putting in so much effort to entertain you, but it is important for those people to be given as much credit for the work they have done as possible because otherwise anyone could say it was their work and steal it. Therefore during this time I have learnt the major importance of title credits and end credits.
Some skills that I have gained throughout this project include teamwork, decision making, collaborating with group members and taking control of my own learning. This is because while working in a group all these things are improved as we go along making sure everyone is happy with the decisions that are being made which in turn improves teamwork and working with each other. I got to take control of my own learning during this process by looking at the things I wanted to and know I needed to in order to understand the genre we was doing as well as understanding what content was needed to attract audiences, the different styles of font, sound effects and more. Being able to look at these things and find the information yourself gives you the opportunity to boarded the amount that you look into each individual aspect.
In conclusion I have in a nut shell learnt every basic thing I need to create a piece of film now that we have produced our final product since we first done our preliminary task. If I was asked to create another film I would feel capable of doing so.
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