"Dawn of the Dead's" opening starts off with basic style text that is coloured red, the red writing the changes into a scatter of blood which quick cuts to graphic images of what seem to be zombies, with bloody mouths or cells that are dividing/mutating. As well as mass chaos, buildings being on fire and being destroyed, people being attacked and of course these events being on the news.
The basic style of the text can suggest that the film is either something basic and simple or something scary depending on ones interpretation. However, with the text being a deep red and scattering off it multiple directions as if to represent blood it gives off a rather sinister vibe which would suggest danger, which does not correlate to basic at all.
These shots of the writing then change to quick cuts of graphic images of multiple things that are linked to disaster also gives off a sense of danger and a post-apocalyptic situation which links back to my sub-genre because as shown in previous research zombie horror persistently show destruction as well as people in everyday clothes being rather bloody and lifeless.
The Return of the Living Dead
The opening for "The Return of the Living Dead" starts off mysteriously as two guys walk down some stairs which seem to lead to some kind of cellar. Though out these first few shots they flow between each other in various different angles of location at a mid-shot length in front of the characters to always display their facial features.
The camera then distracts away from the faces of the actors and shows what is written on the container that they are walking towards the the previous shot. This shot shows to the audience that its contents is something dangerous as it is property of the army. Then a birds eye view of what's inside makes the viewer understand why it is so dangerous. Not only this but this angle can show the view of the men when they are looking into the canister.
All the shots through out the whole of this opening all slowly flow into one another as to give time to the viewer to take in what is actually concurring, as well as fades into cuts when going though the vent system as they are of similar kind, this shows progression of the smoke moving, but does it in a shorter amount of time than following it all the way through.
The shots also show that the credits for the film has a bold text style in red which is all in capital letters to make it stand out and gives the connotation that the film is horror. The title of the film is in a blood splatter style which gives the impression that there is going to be a lot of blood involved with this film. The end of the opening consists of a long shot which shows a full body display of a dead body coming back to life as the smoke enters the room.
Watch the full opening here: http://www.artofthetitle.com/title/the-return-of-the-living-dead/
The Shining
The opening title for "The Shining" is one which is portrayed as rather relaxed as the camera angles follow a car travelling though the mountains which makes it seem as if nothing horrible will happen. Most of the angles used are long shots, to show as much of the surroundings as possible. The whole title sequence is following this car making it extremely obvious that where they are heading is rather far out from the rest of civilisation. The last shot is of the place they are actually heading to which seems to be a rather sinister as it is all the same colour as the mountain. The writing of the titles are in bold which gives the impression of nothing good could be happening, however the text colour is light blue which does not give the view of being dangerous at all.
Watch the full opening here: http://www.artofthetitle.com/title/the-shining/
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